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Research papers

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary
Author: Priyanka Bhargav
Company: Flipkart Internet Pvt Ltd
September 23, 2022
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Citation

Bhargav, P. (2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/flip-the-coin


Magazines

Research World (July/August 2009)

The debate on global vs. local marketing (and research) is one of these debates which have been going forever. The basic question is “can you apply the same advertising/packaging/ positioning (fill in the blank) on a global basis or are there...

Catalogue: Research World 2009
Author: ESOMAR B.V.
August 1, 2009
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Citation

B.V., E. (2009a, August 01). Research World (July/August 2009). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-july-august-2009-


Magazines

Research World (December 2004)

More discussion and debate about intercultural issues is needed. Instead of talking about globalisation, generally from the supplier’s viewpoint, it is more meaningful to focus on the challenge of managing diversity, and on the impact and...

Catalogue: Research World 2004
Author: ESOMAR B.V.
December 1, 2004
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Citation

B.V., E. (2004a, December 01). Research World (December 2004). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-world-december-2004-


Research papers

Myths and realities of the global young consumer

This paper examines the extent to which the old cliche think global, act local is relevant when marketing to young children. We argue that this hypothesis is most definitely valid for youth markets on a global basis. A global strategy is valid...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Authors: David Thomson, Graham Woodham
October 22, 1997
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Citation

Thomson and Woodham (1997a, October 22). Myths and realities of the global young consumer . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/myths-and-realities-of-the-global-young-consumer-


Research papers

Psychological VS geographical space in multi-country marketing strategies

The recent events in Eastern Europe draw a renewed attention to the impact of the environmental and cultural factors in marketing and management. Our marketing and organisational thinking are still dominated by the "country approach" while important...

Catalogue: Conference 1991: International Marketing Research
Author: Jacques E. Andriessens
June 15, 1991
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Citation

Andriessens, J. E. (1991a, June 15). Psychological VS geographical space in multi-country marketing strategies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/psychological-vs-geographical-space-in-multi-country-marketing-strategies